Aura Seltzers

A self-initiated case study for a fictional botanical seltzer brand aimed at dreamers, creatives, and the studio-bound. AURA leans into the contrast between bold typographic structure and softer, more atmospheric color, with four flavor identities tied to coastal landscapes (Amber, Cove, Dune, Mist). Scope covered brand identity, packaging across the line, and a full Shopify storefront designed to feel like a mood board you can shop.